Description

This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text’s modular design offers flexibility, because of which it can be used in business communication courses of various durations. This book is designed to cater to the needs of students preparing for BBA, B.Com & Trimester1 M.B.A Syllabi. This study material is also suitable for practicing managers. And the textbook covers all of the topics in a standard management textbook. Key Features Comprehensive coverage of the syllabi. Concepts simplified. Extensive use of diagram and figures helps in easy understanding. This book is intended to serve as a textbook for students at graduate and post graduate level.