Description

Businesses perform research for a variety of purposes, including acquiring vital information about their consumers and business clients. Management’s primary duty is to make decisions, and without the assistance of study and analysis of the current situation, as well as future forecasting, decisions may be ineffective. As a result, research can help you make better decisions. Based on research, management may make sound and well-informed judgments.
research is a vital role in a business’s decision-making process. This is due to the fact that it is generally easier for businesses to replicate previous achievements than it is to build an entirely new technique. Even the most innovative organizations rely on extensive knowledge of consumer desires, market trends, and management practices when developing a business plan. A smart business manager must be able to recognize some of the research’s limitations and depend on his own experience or intuition to guide decisions in some situations.
After the completion of the course the student will be able to
Module 1 – Application of different types of research in functional areas Module 2 – Develop a research design
Module 3 – Design of proper measurement and scaling tools Module 4 – Applied data analysis and interpretation
Module 5 – Generating project report with worthwhile conclusions and insights for action
The course objective is to familiarize the research methods used in decision making by managers. The subject aims to meet the challenge of the fast pace decision making environment, to provide the knowledge and skills a manager needs to solve business problems. The course introduces the language of research, ethical principles, challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches.